Project Scope:

The app is specifically designed for Shell customers, drivers, and administrators, and utilizes advanced algorithms to optimize fuel delivery routes and schedules.

Project Goals

• Create an intuitive and user-friendly interface that is easy to navigate and understand for all users.
• Design an efficient and seamless booking process for fuel deliveries, allowing customers to easily specify their delivery location, fuel quantity, and purpose of fuel.
• Implement a responsive design that is optimized for both iOS and Android platforms.
• Design for real-time tracking feature of the app.
• Utilize Shell's branding and visual identity to create a cohesive design that aligns with the company's values and mission.
• Provide advanced analytics and reporting features for administrators, allowing them to track fuel deliveries, monitor performance, and optimize the overall fuel delivery process.

Visual Design

Design Approach

• Understand the problem statement.
• Gather Inspiration and prepare mood-boards for the design concept.
• Align colors and icons to Shell brand identity.
• Design an intuitive and simple user-interface.
• Prototype and test with real users.
• Gather pain points and refine the design.

Tools Used:

Figma, Adobe Illustrator, Balsamiq

Results:

The clients were impressed with the intuitive user interface and user-friendly design of the mobile app, which made it easy for customers, drivers, and administrators to use the app efficiently. The advanced analytics and reporting features of the app were particularly impressive to the client, as they provided valuable insights into the fuel delivery process and helped optimize performance.